There are so many reasons why a website can go down. It could be that a web server has malfunctioned and that is why you should always go for a top hosting company so that you will get a much more reliable service.
Internet spikes, hacking attempts, DDoS attacks are just some of the other things that could potentially lead to website downtimes as well.
Now, it is important to constantly monitor your website so that you will know when it will go down. It is virtually impossible for hosting providers to give you 100% service uptime simply because of the reasons I’ve mentioned above. However, you will still want to be notified if your website is down so that you can call your provider to help solve the issue and have your page up and running again at the soonest possible time.
Having said that, it is also not feasible to continuously hit ‘Refresh’ or press F5 consistently to reload the page again and again to ensure that your website is available for everyone to see.
Fortunately for you, website uptime monitoring tools exist. In today’s article, I will go over the reasons why they are so vital to every website owner.
Protect the Image of Your Brand
Whenever your website goes down, it could potentially hurt the reputation of your website. This is further compounded if you are running an online business because people might think that you are not serious about providing quality services.
As a business owner, you want to make sure that you provide customer satisfaction to each and every person that will potentially go to your website. That is why the least you can do is have an accessible webpage, first and foremost.
Using website uptime monitoring tools will help you know if your website is down so that you can quickly do something about it.
Keep Your Audience or Customers Happy
Aside from protecting your brand’s image, a website that can be accessed all of the time can also make your audience or customers happy as well. Think of this as part of your ongoing commitment to keep customer satisfaction consistently high.
Do Not Lose Sales or Leads
Back in 2013, Amazon, the world’s most popular online store, was down for at least 2 hours. Although that may not seem a lot on the surface, it actually is. The company has lost $4.72 million in the hours that the website was down. This just makes website uptime so important, especially if you want to gain a positive reputation in the online space.
Detect Hacking Attempts Quicker
One of the reasons that could lead to website downtimes is if hackers are able to exploit any vulnerabilities on your website or if they inject malicious code on your webpages. This not only damages your website but it could also potentially damage your customers’ devices as well.
Using website uptime monitoring tools allow you to detect potential hacking attempts so that you can easily notify your hosting provider to keep hackers at bay.
Higher Page Rankings
Google and other search engines will reward websites that run on a consistent basis. The reward? Higher page rankings!